Job Details
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Job Description
The Content Lead is responsible for developing and overseeing content strategies that align with client goals and brand objectives. This role involves managing a team of writers and collaborating with creative departments to ensure seamless integration of content with digital marketing and 2D/3D services.
Your duties will be:
Content Strategy and Planning
- Develop comprehensive content strategies for digital campaigns across diverse platforms.
- Collaborate with Creative, Marketing, and 2D/3D teams to align content with visual storytelling.
- Ensure content aligns with client branding, tone, and messaging guidelines.
Team Management
- Lead and mentor a team of content creators, editors, and freelancers.
- Assign projects, set deadlines, and ensure timely delivery of high-quality work.
- Conduct performance reviews and identify opportunities for team development.
Collaboration and Innovation
- Brainstorm innovative content ideas in partnership with design and marketing teams.
- Stay updated on industry trends and leverage them to enhance content strategies.
- Drive the use of analytics and feedback to optimize content performance.
Job Requirements
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, or related fields (Master’s degree is a plus).
- Experience: 5+ years in content strategy or digital marketing, with 2+ years in a leadership role.
- Strong understanding of digital marketing and storytelling integration with 2D/3D services.
- A strong portfolio showcasing creative and versatile copy.
Skills:
- Excellent leadership and team management abilities.
- Expertise in content strategy, SEO, and social media trends.
- Strong collaboration and project management skills.
- Proficiency in content tools like CMS, Google Analytics, and keyword research platforms.
