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Job Description
The E-Learning Art Director leads the visual and creative direction of digital learning content, ensuring engaging, pedagogically effective, and brand-aligned designs. This role bridges instructional design and visual storytelling, overseeing graphic designers, UI/UX teams, and multimedia developers.
Key Responsibilities
1. Creative Direction & Visual Strategy
- Define the visual identity of e-learning courses (colors, typography, icons, illustrations).
- Ensure designs align with pedagogical goals and brand guidelines.
- Develop style guides and templates for consistent course aesthetics.
2. Multimedia & Interactive Design
- Oversee the creation of:
- Animations (2D/3D, motion graphics).
- Gamified elements (badges, interactive scenarios).
- Video production (storyboarding, editing).
- UI/UX for learning platforms (LMS dashboards, mobile-friendly layouts).
3. Team Leadership & Collaboration
- Manage a team of graphic designers, illustrators, and multimedia specialists.
- Work with instructional designers to visualize complex concepts.
- Partner with developers to ensure technical feasibility of designs.
4. Quality Assurance & Innovation
- Review designs for accessibility (WCAG compliance, color contrast, alt text).
- Stay updated on EdTech design trends (microlearning, VR/AR, AI-generated art).
- Optimize visuals for low-bandwidth environments (emerging markets).
Job Requirements
- Bachelor's degree in graphic design, Digital Media, or Fine Arts.
- Certifications in UI/UX Design, Adobe Creative Suite, or e-Learning tools (Articulate 360, Vyond).
Technical Skills
- Design Tools: Adobe Photoshop, Illustrator, After Effects, Figma, Canva.
- E-Learning Tools: Articulate Storyline, Captivate, Lectora.
- Prototyping: InVision, Sketch, Adobe XD.
- Basic HTML/CSS (for LMS customization).
Soft Skills
- Creative leadership and artistic vision.
- Collaboration with cross-functional teams.
- Attention to detail (pixel-perfect designs).