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Job Description
- Planning, implementing, and supervising social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
- Design, build and maintain our social media presence
- Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Instrument conversion points and optimizes user funnels
- Mastering lead generation and sales conversion
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
- Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
- Work with the web development team to optimize copy for search engine optimization.
- Perform ongoing keyword discovery, expansion, and optimization.
- Identifies the right influencers to partner with based on campaign goals.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds.
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
- Support the sales team to develop powerful digital strategies for pitching.
- Develop lead generation strategies to effectively incubate, qualify, and convert leads.
- Know how to make a sales funnel and automation of it.
- Manage, create an educational plan &train the rest of the team.
Job Requirements
- 4-7 Proven work experience as a Digital marketing strategist or Performance marketing manager.
- Experience in optimizing landing pages and user funnels.
- Strong analytical skills and data-driven thinking.
- Experience writing articles on marketing.
- Mastering lead generation and sales conversion.
- Proven ability to translate performance data into actionable insights using quantitative analysis.
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
- Excellent communication and negotiation skills.
- Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
- Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking.