Job Details
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Job Description
Responsibilities:
Senior Marketing Executive will:
- Conceive, create, develop, and implement creative marketing strategies that will make an impact, support the brand and drive sales and online traffic.
- Organize and oversee advertising/communication campaigns (social media, Google AdWords), exhibitions and promotional events.
- Manage the marketing budget on a day to day basis.
- Produce innovative and cost-effective promotions both in print and online.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and satisfaction.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
Job Requirements
Education & Work Experience Requirements:
- BS/MS degree in Marketing or relevant certificate in Marketing
Skills & Competencies:
- Proven experience as Senior Marketing Executive
- Very well understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Hands-on digital marketing experience is the most critical factor (SEO, PPC, Email Marketing, CRO, Web Analytics
- Strong verbal and written communication skills
- Strong organizational and time-management abilities
- High levels of creativity and business awareness
