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Job Description
- As an e-commerce specialist, you are an expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
- Your responsibilities include monitoring the day-to-day activity on the site and its overall performance to achieve Sales goals like improving user experience, increasing website traffic and mainly sales volume, while developing brand loyalty.
- You execute ad campaigns on search engines and other websites and research and implement the latest digital marketing strategies using social media.
- As a website optimization expert, your other duties include managing site development and updates for the e-commerce side of the business, working with co-workers to collect necessary content to use for each product or service offering, and ensuring that the brand message and goals align with the rest of the company.
- You keep a promotions calendar, track all e-commerce marketing efforts, analyze data, and use your findings to improve your strategies.