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Job Description
- Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
- Analyze the potential of new products, making recommendations based on sales and profit analysis
- Drive and manage all aspects of innovation from idea to launch. Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate.
- Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
- Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day to day basis
- Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
- Brand interface with global regions
- Lead a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing
- Overseeing the company’s marketing budget.
Job Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
- 10+ years in marketing and promotion
- Ability to work unpredictable hours, including some evenings and weekends
- Excellent communication and decision-making skills
- Familiarity with online content marketing and social media development strategies
- Previous Pharmaceutical or Cosmetics experience