Job Details
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Job Description
Main Duties:
- Develop content strategy aligned with short-term and long-term marketing targets
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar which will return maximum ROI for both the client and the agency
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
- Manage a team of digital content executives and copywriters
- Manage all aspects of content production and maintenance for all clients, including blogs, articles, whitepapers, email marketing, imagery and videos
- Manage all aspects of the content marketing process, ensuring all content is promoted to the right audience
- Work with the analytics team to analyze content performance and suggest improvements
- Ensure all content produced meets the client’s objectives and accurately reflects their tone and brand
- Oversee all relationships with external content producers, taking full responsibility for the commissioning, editing and delivery of all outsourced content
- Ensure all content is delivered on time and to budget
Job Requirements
- BSc degree in Journalism, Marketing or relevant field.
- Knowledge of SEO and web traffic metrics.
- Familiarity with social media.
- Fluent English speaking and writing.
- Attention to detail
- Good organizational and time-management skills
- Excellent verbal and written communication skills.
- Knowledge of MS Office suite and Wordpress.
- Travel may be required.
