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Job Description
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Research and implement search engine optimization recommendations.
- Work with editorial and marketing teams to drive SEO in content creation.
- Research and analyze competitor advertising links.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
- Work closely with the other team members to meet client goals.
- Monitor and evaluate search results and search performance across the major search channels.
Job Requirements
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Facebook platforms.
- In-depth experience with website analytics tools (e.g, Google Analytics).
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Proficiency in MS Excel, PowerPoint, and Word.
- Excellent analytical, organizational, project management and time management skills.
- English is a must (very good - Fluent).