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Brand Manager

Ayman Shahin Group
Obour City, Cairo

Brand Manager

Obour City, CairoPosted 2 days ago
98Applicants for1 open position
  • 81Viewed
  • 1In Consideration
  • 48Not Selected

Job Details

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Job Description

  • Assist in the development and execution of trade marketing strategies aligned with brand objectives.
  • Collaborate with brand and sales teams to create tailored promotional programs for different trade channels (retailers, distributors, wholesalers).
  • Plan and execute in-store promotions, activations, and point-of-sale (POS) displays to enhance product visibility.
  • Work with Ad agencies to develop marketing materials such as brochures, displays, banners, and other promotional assets.
  • Ensure timely and effective distribution of marketing collateral to trade partners.
  • Monitor sales performance, track KPIs, and analyze market trends to assess the effectiveness of trade marketing activities.
  • Provide regular reports on campaign results, including ROI, sales growth, and market share improvements.
  • Conduct competitor analysis to identify opportunities and threats in the trade market.
  • Work closely with sales teams to ensure alignment between trade marketing activities and sales targets.
  • Provide input and support in negotiating and managing relationships with key trade partners.
  • Assist in managing trade marketing budgets and ensuring activities are within allocated resources.
  • Track spending and provide updates on budget utilization.

Trade Marketing

  • Coordinate and assist in the planning of trade shows, product launches, and customer events.
  • Ensure successful execution of events that promote brand awareness and sales.
  • Build and maintain strong relationships with retailers and distributors to maximize brand presence in key trade locations.
  • Conduct regular visits to retail stores to monitor implementation of trade marketing initiatives.
  • Liaise with product development, supply chain, and finance teams to ensure product availability and timely delivery of marketing programs.
  • Collaborate with digital marketing teams for online-to-offline (O2O) marketing campaigns.

Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 2-3 years of experience in brand management, trade marketing, or related fields.
  • Strong analytical skills and experience in data-driven decision making.
  • Familiarity with retail environments, POS systems, and marketing execution tools.
  • Knowledge of trade marketing strategies and execution.
  • Experience with promotional planning and budget management.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Creative thinking and problem-solving abilities.

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