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Job Description
- Manage the planning and implementation of promotional initiatives to expand awareness of the company both on and offline
- Support the development and execute company promotional plan split into monthly, weekly and daily scheduled activities.
- Manage all social media profiles and activity on Facebook, Twitter, Instagram, YouTube and LinkedIn from content creation to implementation and reporting.
- Monitor record and respond to queries and comments received through social media and expand online brand presence through social media engagement and effective positioning – joining and posting in groups, forums etc.
- Develop relations with brand appropriate venues to distribute monthly print magazine.
- Manage the planning and production of company videos including educational and promotional ensuring posting deadlines are met.
- Establish and maintain a database of reporters/presenters and set up auditions through Facebook, universities, online recruitment etc.
- Prepare partnership proposals for events we wish to be associated with and liaise with event contact regarding any agreements reached.
- Coordinate promotional mailings as required to readers / prospective clients.
- Create weekly, monthly and quarterly reports on social media and other marketing activities to show progress and communicate insights that enhance marketing strategies and campaigns.
- Liaise with Design Department to manage the production of company brochures, social media promotions, website ads etc.
- Develop and implement effective SEO strategies and AdWords programs providing weekly and monthly reporting.
- Research relevant events to attend and add to the website.
- Gather sales prospects contacts and arrange introductions / meetings.
Job Requirements
- 3 -5 years experience in similar role
- Bachelor’s Degree
- Excellent English language level both spoken and written
- Excellent analytical and research skills and the ability to process information
- Experience with leveraging social media management and analytics tools
- Ability to work independently and use initiative
- Excellent communication skills and ability to work pro actively as part of a team
- Proactive, results orientated, curious and committed
