A company employs an online marketing specialist to examine the goods and services offered by the organization, and then help develop and refine the way the company advertises through the web, email, and social media.
The specialist analyzes response data based on these approaches and then continues to refine and adjust marketing approaches to maximize return and help the company grow market share.
The online marketing specialist typically works within the marketing department and usually acts fairly autonomously as a go-between across teams within that larger group.
The marketing specialist may work with marketing research teams to help identify frequent and prospective customers, for instance, and then use that analysis to help form online outreach approaches. The online marketing specialist often also works closely with (and may even supervise) a dedicated social media manager to help ensure that the company's presence in this area remains consistent and productive.
Typically an online marketing specialist also needs to coordinate with advertising departments and branch managers. For instance, if the advertising department determines that the marketing specialist's idea for a sale will generate traffic, it may be necessary to notify other departmental managers to increase staffing and inventory for the projected increase in activity. They are also responsible for analyzing data such as email lists and number of responses and click traffic to refine and iterate on existing online marketing endeavors.
Online marketing specialists typically forecast and submit budgets, and they may have personnel who directly report to them. This position typically requires at least a bachelor's degree in marketing or a related field, as well as extensive practical experience in social media marketing, web marketing and development, and/or similar areas.
Management of all e-marketing operations (such as advertising, planning, promotional campaigns, and online marketing)
The responsibility of communicating with customers and receive orders and prepare quotations and communicate with them
Submit reports or unusual or specialized analyses, according to the requests of administration
Promoting the use of modern technology and techniques effectively in the design, development and preservation of electronic marketing plan in addition to providing an integrated analysis and reporting
Maintain a deep knowledge of the modes of social interaction (such as Facebook, Twitter and others) and tendencies, strategies and programs, tools and better ways to use it and how to use these tools to increase the company's sales volume
Advance preparation to share information with customers and staff of the inner workings
Provide viewpoints strategy with regard to social media interaction and tools associated with it
Communicate with potential customers and educate them on the use of social media to interact and communicate with them by telephone or electronically and advertising mail
Must have experience using Google Analytic and AdWords
Ability and creativity to integrate and effectively use all social media channels highly common among online communities (Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, LinkedIn, Foursquare, etc)
Excellent with MS Office (PowerPoint) & (Photoshop)
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