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Job Description
- The Head of SEO is responsible for the SEO strategy formulation.
- He also contributes heavily to the growth of the business’s online marketing campaigns and works closely with the content departments and the Director of Search Marketing in developing and implementing appropriate online marketing strategies for the business’s websites, blog sites, and pages.
- Tasked with the improvement of the business’s site visibility and raising the organic search rankings, the Head of SEO will also be responsible for the creation, implementation, and analysis of SEO programs and campaigns. He plays a lead role in all off-site and on-site SEO projects.
- The Head of SEO also plays a major analytical role in the SEO department.
- He conducts relevant SEO research on the business’s content and takes a data-driven approach in the creation of audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and analyses, the Head of SEO prepares and leads content pitches and other SEO strategy proposals delivered to the Director of Search Marketing.
- The Head of SEO employs the use of several SEO-related tools such as Google Analytics and Webmaster in identifying trends, issues, and opportunities in the business’s sites, blogs, and pages and to further ensure that they are optimized to drive higher rankings. On top of this, the Head of SEO also takes charge of conducting SEO audits, developing of Google algorithms, and even sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.
Job Requirements
- Experience: The candidate must have a proven and successful track record of 3-5 years in the designing and delivery of SEO plans and strategies in fast-paced businesses, preferably performing the functions of the Senior SEO Manager. In addition, a suitable candidate will have had substantial experience working in a managerial position involving a team in, either, an SEO, Content Editing, or Content Marketing capacity.
- The Head of SEO will have a proven ability to take responsibility and sensibly account for a team’s performance. As a bonus, the Head of SEO will also have experience in influencer marketing and have a passion for all things social in the business’s market field.
- Analytical Skills
- Ms Office/Software
- Leadership/People Skills
- Interpersonal Skills
