• Ensures that the assigned products support the company's overall strategy and goals.
• Monitors progress of the product through the product development life cycle, identifies risks and opportunities, keeps senior management informed.
• Gathers and understands short term and long term customer needs and ensures successful product implementation and utilization.
• Translate product strategy into detailed requirements and prototypes.
• Drive product launches including working with public relations team, executives, and other product management team members.
• Scope and prioritize activities based on business and customer impact
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
• Coordinating with the advertisers and the media for the promotion of the medication.
• Creates and maintains an effective working rapport with internal and external customers.
• Prioritizes workflow utilizing effective time management to provide the timeliest and most accurate service possible according to departmental and company standards.
• Defines and implements product management processes and creates product requirement documents for new features.
• Develops market requirements documents including revenue models, channel strategy, and packaging.
• Identifies and launches appropriate new product programs that achieve business objectives. Works closely with all relevant departments to assure the timely implementation of new product programs.
• Identifies new areas for product development by analyzing customer requirements, market trends and competitive gaps. Presents opportunity to management for consideration.

Target Audience:

• Key decisions makers and infection control committee in the universities, army, private Hospitals and MOH.
• STIO Sales and marketing team.
• Private hospitals. 
• Pharmacy chains and private pharmacy.
• Households, sports experts, and communities, etc.