Digital Marketing Executive

Objectives: 

• The digital marketing executive will primarily manage the ad campaigns to achieve the digital marketing’s goals in drive the prospects through the funnel from the first impression, through the conversion and lead-gen all the way to becoming actual clients. Then optimize that journey with the team for more efficiency.
• Launch paid ad campaigns (SEM, SMA, Display & Media buying) according the digital marketing strategy with awareness, traffic & conversions objective.
• Optimize campaigns (CPC, CPM, CPA) and apply the best practices in ad targeting and budget dispensing.
• Tweak targeted audience groups across the funnel and update campaigns accordingly.
• Assist in optimizing marketing funnels with automation according to the funnel tweaks.
• Assist in moderating the responses to clients directly and via email campaigns.
• Report Campaigns performance, conversions and ROI periodically and upon request.