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Job Description
PURPOSE
Based at the regional Communication Center in Cairo, the Digital Marketing Officer is in charge of developing and implementing digital promotion strategies at regional and country level, while ensuring a strong link with the ICRC’s organizational strategy. S/he provides guidance in allocating the digital promotion budget for the language and region covered, and acts as an ambassador for implementation of the digital strategy of the organization.
ACCOUNTABILITIES AND RESPONSIBILITIES
Marketing deployment
- Set up performance indicators and benchmarks for online platforms in the region and supervise and report on the implementation
- Provide training in digital marketing to the staff running digital platforms in the region.
- Identify and integrate the best practice of promotion and online marketing adapted to regional target audiences.
- Translate the institutional digital strategy into tactics and action plans and help delegations in defining their local digital strategy and plans.
Campaigns and promotions
- Promote ICRC digital platforms and campaigns through social media and search-engine marketing channels in the region.
- Manage promotion campaigns and take measures to increase traffic.
Reporting, monitoring, and trends
- Analyze data from ICRC online platforms, draw up reports, and recommend ways to optimize the conversion rate.
- Help to improve the tools for analyzing statistics and find ways to meet market standards and the organization’s needs.
- Develop competitive intelligence knowledge.
Scope and Impact
- Supports rollout of the ICRC’s digital strategy at global, regional and local levels.
- Manages a digital marketing budget.
- Works with the external digital marketing agency on reaching key performance indicators.
- Is responsible for the implementation of key performance indicators (KPIs), as defined during the annual planning process.
- Geographic remit: North Africa and Middle East region and Arabic language speaking contexts, but works also with the digital marketing manager at headquarters in Geneva and at other regional communication centers.
Job Requirements
Minimum required knowledge and experience:
- University-degree level in marketing and business development.
- Four years in digital marketing and expertise in digital advertising tools and platforms (e.g. Google Ads, Facebook Business Manager, Mailchimp).
- Advanced mastery of both social media and web analytics tools (e.g. Google Analytics, SEO tools, Sprinklr, Microsoft Excel).
- Proficiency in digital content tools (e.g. content management systems).
- Fluent command of Arabic and English. Knowledge of French a plus.
- Field experience, with the ICRC or similar organization, an advantage.
- Proven experience in translating strategy into tactics and defining clear goals.
- Good knowledge of leads generation and user journey mapping an advantage.
- Good knowledge of automation and inbound marketing tools an advantage.
Profile:
- Creative, flexible, forward-looking, dynamic, empathetic, innovative and solution oriented.
- Lateral thinker capable of integrating multiple perspectives and finding creative solutions.
- Proficient and enthusiastic about social media, and a user of multiple platforms.
- Able to support team members effectively and to create a conducive working environment in teams composed of people from different fields.
- Able to meet deadlines and to work under pressure.
- Able to engage in dialogue and communicate complex issues in plain language.
