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Job Description
- Develop tactics and repeatable methodologies to successfully acquire brand mentions and links for a variety of niches
- Strategize, coordinate, build, execute, monitor, report, and analyze link building campaigns for our products
- Research and identify opportunities across the Web for our products to gain exposure
- Prepare content for guest posting campaigns at scale meeting deadlines on the weekly basis
- To contact and build relationships with other websites and blog owners on behalf of our products
- To create emails that convey our client’s value proposition and engage recipients to the point where they want to promote our brands
- To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
- To review outreach and response templates to ensure messages adhere to both the client’s brand and quality standards
- To communicate effectively and consistently via email, telephone, and social media to optimize your link placement rates
- Client Relationship Management: Collaborate directly with the Link Building Manager to understand and own client goals. Maintain and build relationships with key client staff to maintain optimal retention rate and client satisfaction
- Competitive Analysis: Research and analyze competitor websites and the link building approach
- Keyword Research: Perform keyword research (discovery and expansion) in coordination with client business objectives
- Monthly Campaign Evaluation and Reporting: Monitor, evaluate, and adjust strategy based on campaign results
- Set goals for the following month based on analysis and strategy
Job Requirements
- Minimum 3 years of experience conducting link building campaigns at scale
- Firm knowledge and understanding of SEO, especially as it relates to link building
- Advanced knowledge of link building tactics and strategies for optimized link acquisition
- At least 2 years of experience with Ahrefs, SEMrush.. and other tools
- Proven capability in content production, copy editing, and content optimization for backlink campaigns
- Highly skilled in the following: backlink audit, backlink profile analysis, competitor analysis, KW analysis, blog distribution, and content syndication
- In-depth knowledge of off-page optimization and digital PR
- Ability to handle multiple tasks simultaneously, while meeting deadlines and demonstrating extreme attention to detail
- Ability to optimize content for SEO purposes with extreme attention to detail
- Ability to support high volume link campaigns in different niches and verticals
- Energetic and results-driven, a natural collaborator
- Enjoys working independently
- Demonstrate high-level of attention to detail
- Strong communication skills (written & verbal)