Junior Social Media Specialist

Metal & Steel Innovation New Cairo, Cairo

Applicants for
1 open position
In Consideration
Not Selected
Experience Needed:
2 to 5 years
Career Level:
Entry Level
Job Type:
Full Time
Confidential, Profit Share
1 open position
About the Job

About the Job


  • Manage the brand’s social media profiles and presence, including Facebook, Instagram, YouTube, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Plan and execute social media strategies, and campaigns according to the overall marketing objectives.
  • Create the posting split and content calendar on a monthly basis with a specific objective, theme, message, etc.
  • Handle the social media coverage of the on-ground events, and campaigns including live streams, stories, etc.
  • Maintain the brand's tone-of-voice and create copies and captions that sell.
  • Create shareable content appropriate for specific networks to spread both our brand and our content.
  • Handle the community management, increase the level of engagement, and start conversations with our audience
  • Monitor our brand’s social media performance through specific KPIs.
  • Monitor the competitors' performance, activities, updates, etc. on a daily basis
  • Preparing a comprehensive competitive report on a regular basis.
  • Monitor and engage in relevant social discussions about our brand, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
  • Drive consistent, relevant traffic and leads from our social network presence
  • Explore new ways to engage and identify new social networks to reach our target buyers.
  • Track, measure and analyze all initiatives to report on social media ROI.
  • Work alongside other marketing members to help distribute content that educates and entertains our audience and supports marketing goals.
  • Prepare monthly plans
  • Sponsored ads
  • Contents creation monthly plan
  • Moderation
  • Preparing ideas
  • Communicate with the designers
  • E-Marketing/ social media platforms
  • Analysis
  • Making reports
Job Requirements
  • BA/BS degree.
  • Experience Needed: 1 to 2 Years
  • Running ads on social media platforms is a must
  • Setting up strategies
  • Content creation
  • Excellent written and verbal communication skills
  • Copy-writing skills in Arabic and English
  • Excellent copywriting, communication, & presentation skills.
  • Understanding social ad creation, market segmentation, and implementation.
  • Proficiency in using social media platforms/software(s) to monitor social media conversations.
  • Understanding of SEO and web traffic metrics.
  • Fluency in English.
  • Aware of Psychological tactics that influence audience behavior.
About this Company

Metal and Steel Innovation is a leading designer, fabricator and erector of structural steel and Overhead Cranes and has a new furniture fabrication production line named "Rodniture". MSI has been serving the needs of the Oil and Gas, Refining, Petrochemical, Power, Smelting,... (More)

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