Creative Content Writer

Confidential Company New Cairo, Cairo

63
Applicants for
1 open position
20
Viewed
Experience Needed:
3 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job
  • Develop the strategy and processes to scale content output.
  • Make data-driven decisions to move our content forward and hit company goals.
  • Create regular content to be marketed via all inbound channels (social, email, blog, landing pages, video, presentation, podcast, etc.).
  • Identifying key messages: understanding the main thing that you want the reader to feel and do and how to communicate this powerfully.
  • Serve as an evangelist for our message, brand, and content through thought leadership, blogging, social media, and speaking.
  • Ensure all marketing stakeholder needs are met.
  • Keep the team up-to-date with the latest trends in content marketing.
  • Manage agencies and freelancers. ( IT Bloggers )
  • Create free resources each month to drive leads, subscribers, and awareness (examples include ebooks, whitepapers, infographics, guides, etc.).
  • Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their need.
  • Collaborate with designers, product marketing, business development, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
  • Convince others that your creative ideas are worth investing time and effort in.
  • Research industry-related topics.
  • Edit and proofread written pieces before publication.
  • Conduct keyword research and use SEO guidelines to optimize content.
  • Knowing how to drive Call to Action through content writing and has a strong knowledge of main content KPIs and matrices such as (CPC, CTR and etc.)
  • Monthly Reporting.
Job Requirements
  • BA/BS or equivalent working experience
  • 3+ years of experience as a bilingual content writer/ specialist
  • Fluency in English
  • Impeccable spelling, grammar, and proofreading
  • Proven experience in IT industry is a must
  • Experience in B2B marketing
  • Strong research skills
  • Familiarity with keyword placement and other SEO best practices
  • Understanding of Traditional and Digital Marketing principles
  • A proven and visible marketing veteran with experience creating content for the web across several media types and formats -- text, design, video, blog posts, podcasts, whitepapers, etc.
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
  • Experience in WordPress
  • Previous Experience in Saudi Market and Saudi Language  is a Plus
  • Excellent communication skills, both written and verbal