Junior Social Media Specialist
DE.CI -
Maadi, CairoPosted 4 years ago92Applicants for1 open position
- 12Viewed
- 0In Consideration
- 4Not Selected
Job Details
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Job Description
- Manage the brand’s social media profiles and presence, including Facebook, Instagram, YouTube, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Plan and execute social media strategies, and campaigns according to the overall marketing objectives.
- Create the posting split and content calendar on a monthly basis with a specific objective, theme, message, etc.
- Handle the social media coverage of the on-ground events, and campaigns including live streams, stories, etc.
- Maintain the brand's tone-of-voice and create copies and captions that sell.
- Create shareable content appropriate for specific networks to spread both our brand and our content.
- Handle the community management, increase the level of engagement, and start conversations with our audience
- Monitor our brand’s social media performance through specific KPIs.
- Monitor the competitors' performance, activities, updates, etc. on a daily basis
- Preparing a comprehensive competitive report on a regular basis.
- Monitor and engage in relevant social discussions about our brand, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Drive consistent, relevant traffic and leads from our social network presence
- Explore new ways to engage and identify new social networks to reach our target buyers.
- Track, measure and analyze all initiatives to report on social media ROI.
- Work alongside other marketing members to help distribute content that educates and entertains our audience and supports marketing goals.
Job Requirements
- BA/BS degree.
- Experience Needed: 1 to 2 Years
- Excellent copywriting, communication, & presentation skills.
- Understanding social ad creation, market segmentation, and implementation.
- Proficiency in using social media platforms/software(s) to monitor social media conversations.
- Understanding of SEO and web traffic metrics.
- Fluency in English.
- Aware of Psychological tactics that influence audience behavior.
