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Job Description
- Plan and execute all digital marketing, including SEO, Google Ads, and social media Content campaigns.
- Set up Google Search account structure, campaigns, Ad groups and brand and generic keywords selection based on Google Ads tools (Keyword planner, performance planner, etc.)
- Develop optimization strategies that increase the company's search engine results rankings.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
- Website and content optimization
- Market analysis and Keyword research
- Implement link-building campaigns in coordination with client SEO goals
- Collaborate with other team members to manage SEM strategy
- Update content and website links for maximum optimization and search engine rankings
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs
- Work with team members to understand data requirements and objectives, resulting in successful deliverables.
Job Requirements
- Full understanding of the Search Engine Marketing especially Google Ads & the Search Engine Optimization
- Social Media Marketing and Digital Marketing skills
- Experience in Web Analytics and Online Marketing
- Experience in Google analytics , Search Console, Google trends, Google tag manager
- Analytical skills to forecast and identify trends and challenges.
- Experienced in organic search and content
- Experience creating editorial content from user-generated stories
- Bachelor's degree in Marketing, Communication, or related field
- 1:3 Years of Experience
