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Job Description
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Create an interactive strategic digital marketing plan.
- Responsible for design and execute integrated digital media campaigns.
- Analyzing business performance with the help of digital tools and reports.
- Developing performance campaigns on Facebook / Instagram and Google.
- Ad-Words.
- Generating Leads campaigns (s) through a different platform (s).
- Monitoring digital campaigns on different platforms.
- Generating Search engine marketing (SEM) campaigns.
- Producing keyword analysis and research.
- Providing competitive analysis and research.
- Providing competitive analysis and media reporting.
- Producing digital campaign execution and reporting.
- Creating media plans and media strategy.
Job Requirements
- Digital media planning and buying experience.
- Manage Social Media Platforms experience.
- +3 years of experience as a Social Media Specialist or similar role
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- BSc degree in Marketing or relevant field
- Lives near EL Mohandessen, Giza