Digital Marketing Specialist

Sigma for Import and Export - Heliopolis, Cairo

153
Applicants for
1 open position
66
Viewed
19
In Consideration
26
Not Selected
Experience Needed:
1 to 3 years
Career Level:
Entry Level
Job Type:
Full Time
Salary:
Confidential
Languages:
English, Arabic
Vacancies:
1 open position
About the Job
  • Develop and manage digital marketing campaigns
  • Manage organization’s website
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.
  • Develop, implement, and manage marketing campaigns that promote the products and services of a company.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Build social media marketing strategy and execute it through competitive and audience research.
  • Optimize company pages with each social media platform to increase the company’s social content visibility.
  • Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
  • Tailor the content and style of writing assignments according to their purpose like sell or inform.
  • Understand target audience because content writing is not for clients. It's for the readers. So a copywriter should understand the interests of the target audience.
  • Work with different team to ensure quality results and quality visual elements of the web page complementing the words.
  • Identifying interesting and fresh angles every time for an article.
  • Write for blogs, web pages, social media, ebooks, slogans, and video script.
  • Assist with the business pitches to win new clients and projects.
  • Provide digital contents such as video, infographics, and images, etc
Job Requirements
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
About this Company

Since 2001 Sigma Specializes in supply and service of Top Quality Audio-Vestibular ENT and hearing rehabilitation medical Equipment in Egyptian market.

In 2012 Advanced Bionics (Cochlear Implants) entrusted Sigma Exclusive distributor rights in Egypt.
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