Create the monthly /quarterly plan for the content unit with clear time frame of execution to achieve the goals set of each process.
Cascade the plan set and approved on his/her staff member, make sure tasks distributed match the qualification of each staff member and each of them is comprehensively aware of the role assigned and outcome expected.
Outline the content strategy; online and offline. Design the content to be created, who will create it, how often it will be created, and how it will be promoted after publication.
Responsible for researching and creating high quality content for Social Media Channels (e.g. Facebook, Instagram, Twitter, Google+, etc.).
Responsible for developing & updating Content workflow to ensure better alignment, ease of process and time reduction.
Participate in developing & updating policies related to content marketing.
Responsible for developing & updating persona through all online & offline contents based on approved strategy and to reach segmented clients with best quality and least resources.
Research across all group possible competitors, determine the content strategy and competitive edge of each of them and enhance our content strategy accordingly.
Conduct continuous content audit on all aspects; grammar, spelling, punctuation, matching strategy and attract the target.
Make sure no repetition in the messages delivered whatever the channel and sort of activity.
Review the performance of each staff member on a monthly basis according to the distributed tasks and targets.
6 to 10 years
6-10 years of experience
Minimum 6 years in the same field.
Minimum 1 year in a managing position.
Solid knowledge of customers’ behavior.
Excellent knowledge in SEO and social media tracking.
Excellent knowledge of medical service business and practices.
Skills & Abilities
Proficient in translating from English to Arabic & vice versa.
Excellent written & spoke editing and proofreading skills in English & Arabic.
Very good computer skills.
Excellent Internet and research skills.
Excellent communication skills, verbally and written.
Able to work under pressure.
Good information collector.
Management skills and team player.
Strategic thinking and excellent analytical skills.