Global Waterproofing Category Lead
Henkel -
Dubai, United Arab EmiratesPosted 4 years ago14People have clicked1 open position
Job Details
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Job Description
- Develops and defines marketing strategy for the category in line with overall Adhesive Technologies and Construction SBU
- Drives market share and sales growth for the category
- Monitors operationalization for international category steering, strategy, positioning, strategic pricing, communication strategy and innovation strategy
- Leads the innovation pipeline to secure sustainable brand growth
- Maps out the marketing research strategies and develops plans to address deviations -
- Decides on brand proposals, concepts and activities to accomplish the intended positioning
- Defines and oversees the time availability of new products
- Steers trademark protection
- Represents region in governance body
Job Requirements
- Master's degree in Business, Science or Engineering
- 10+ years of work experience; ideally in international corporations with B2B and B2C experience
- Experience in Building Chemicals industry would be a plus
- People management experience
- Ideally experience in business development, marketing or commercial excellence with well-developed analytical skills
- Proven track record implementing transformative projects in complex multi-stakeholder environments
- Strong ability to drive topics from strategic concept through project phase to implementation and continuous improvement mode
- Strong digital affinity
- Ability to comfortably interact with all levels in the organization and work across multiple cultures effectively
- Self-motivating with an elevated level of passion and assertiveness
- Excellent communication skills, both oral and written
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