Job Details
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Job Description
About the Job.
- Planning, developing and implementing Digital Marketing strategies.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Preparing and supervising the production of publicity brochures,handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs
- Development of brand awareness and online reputation
- Running Digital Marketing campaigns using all digital platforms
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Development and implementation of the Brand strategy.
- Translate the Brand Development Plan into a detailed and effective annual Marketing Plan in order to achieve the set growth targets.
- Develop a market strategy for new and existing products.
- Oversee implementation of the Marketing strategy - including campaigns, events, and digital marketing.
- Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
- Develop and deliver marketing and communications strategies for the organization including social media presence.
- Establish a digital marketing campaign and platform; which develops and promotes our organization’s online presence
- In line with the approved plan and Budget, Conduct, monitor, analyze and evaluate Marketing Researches aiming at update information and capture insights about market volume, market segmentation, , and competitive activities
- promote products and campaigns through Events and Partnership.
- Managing and updating information and engaging with users on social media sites such as Twitter, Facebook, Instagram, Snapchat and YouTube channel.
- Proposes new/innovative promotional tools, on-line initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives
- Prepare accurate reports on our marketing campaign’s overall performance.
- Work with your team to brainstorm new and innovative growth strategies.
- Track the ROI of paid channels and report to marketing leadership and other executives
Job Requirements
- 7:10 years experience at (Content writing – Branding strategies – SEO – social media mgt)
- Software company (Web Design & Mobile App) previous experience is an advantage
- Proven experience in (Digital marketing/brand management) in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Knowledge of advanced SEO, SEM, Email marketing and digital tools
- Demonstrated experience in writing and executing social and digital media plan
- Displays in-depth knowledge and understanding of social media platforms, their respective participants
- Demonstrable social networking experience and social analytics tools knowledge
- team Leader with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
- Proficient in content marketing theory and application.
- Knowledge of ranking factors and search engine algorithms
