Job Details
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Job Description
(SEO/SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.
A successful SEM Specialist will effectively manage the paid search budget and work in order to maximize ROI, drive traffic, and customers.
Duties & Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
WordPress Developer Responsibilities:
- Designing and modify the website VIA WordPress
- Generating WordPress themes and plugins.
- Conducting website performance tests.
- Troubleshooting content issues.
- Monitoring the performance of the live website.
Job Requirements
SEO/SEM Requirements
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
- Working knowledge of HTML, CSS, and JavaScript development and constraints
WordPress Developer Requirements:
- Bachelor’s degree in Computer Science or a similar field.
- Proven work experience as a WordPress Developer.
- Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
- Good understanding of website architecture and aesthetics.
- Ability to manage project.
- Good communication skills.