Digital Marketing Executive

FRIDAL - 6th Of October, Giza

Applicants for
1 open position
Experience Needed:
3 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Education Level:
Bachelor's Degree at least
1 open position
About the Job
  • Establish and maintain constant increase web traffic to Fridal website and other social media platforms, by managing social branding and awareness campaigns.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Producing relevant website content, maintaining social media accounts and writing blog posts.
  • Working within analytical platforms to create online strategies.
  • Providing Search Engine Optimization (SEO) services to ensure that our keywords rank high in search results.
  • Use creative skills when identifying new ways to increase online presence.
  • Execute a demand generation strategy to increase lead acquisition and reduce the cost per opportunity - develop strategic demand generation programs.
  • Collect and analyze and prioritize market needs, industry trends, and customer requests.
  • Develop campaign content and ensure effective marketing mix. Understand existing customer base and work with customer reference leads to help drive the reference program.
  • Work with Product Management, help drive the software, customer and service partnerships where needed to complete the solution map or drive pipeline and close rate.
  • Create and execute marketing campaigns in support of a sales force (push marketing.
  • Work with sales and marketing teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs and vertical market campaigns.
  • Write product copy for collateral materials, advertising, direct mail, Website, sales tools and promotions.
Job Requirements
  • Bachelor Degree in Business Administration or any related discipline.
  • 3-5 years of experience in Marketing & Digital Marketing:
    Promotional Materials, Google Ad-words, Search Engine Optimization, Google analytics, Email Campaigns, and the associated tools.
  • Previous experience working as a digital marketing professional
  • Hands on experience of managing Google ads, Facebook, Snapchat and search channels is a must
  • Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook) and Internet researching.
  • Excellent interpersonal and communications skills.
  • Excellent time management skills.
  • Excellent command of English and Arabic languages (spoken and written) is a must.
  • Ability to perform and accomplish multiple tasks.
  • Ability to independently compose correspondence, memos and presentations.
  • Ability to work under pressure and meet deadlines with minimal supervision.
About this Company

Fridal is a privately owned Egyptian company established in 1957 with its headquarters
located in 6th of October city.
With five processing plants, over 850 employees and 5000 Feddans of privately owned land
cultivated all over Egypt, Fridal is specialized in... (More)

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