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Job Description
- Update website with marketing content to promote our products and services to the community
- Write blog articles about how stakeholders can benefit from the initiative activities, success stories among others
- Proofread, restructure and edit articles by content writers
- Work with designers, program managers to craft newsletters and send to the initiative community
- Optimize published content for SEO
- Monitor the website, blog and newsletter analytics and report to content creators to enhance online traction
- Brainstorm and generate ideas around the community pains and feedback on the online channels and from the analytics insights
- Collaborate with design teams to plan and develop YouTube content, style, and layout
- Optimize content according to SEO
- Be able to re-solve conflicts or copyright issues
- Optimize YouTube content for search optimization
- Analysis of existing similar content using the different digital marketing tools, e.g. Google keyword planner…etc.
- Analyze target audience behavior, generate insights and recommend new content
- Periodic reporting of marketing campaign results and performance
- Prepare accurate reports on our marketing campaign to highlight the overall performance
- Collaborate with marketing to develop various content marketing material
- Meet regularly with marketing and PR teams to learn the new opportunities and challenges to address
- Collaborate with design teams to plan and develop YouTube content, style, and layout
- Optimize content according to SEO
- Be able to re-solve conflicts or copyright issues
- Optimize YouTube content for search optimization
- Analysis of existing similar content using the different digital marketing tools, e.g. Google keyword planner…etc.
- Analyze target audience behaviour, generate insights and recommend new content
- Periodic reporting of marketing campaign results and performance
- Prepare accurate reports on our marketing campaign to highlight the overall performance
- Collaborate with marketing to develop various content marketing material
- Meet regularly with marketing and PR teams to learn the new opportunities and challenges to address
Job Requirements
- Bachelor’s degree in marketing or communications, or related field
- Fluency in English is a MUST
- Excellent writing and editing skills in English and Arabic
- Ability to understand the different needs associated with NP projects and target audience
- Strong communication and research skills
- Proven work experience as Web Editor
- Proficient in Microsoft Office, hands-on experience in WordPress and MailChimp
- Familiar with SEO, Google AdWords, Google Analytics