Digital Marketing Specialist

Overall Purpose of Role:

We are seeking to recruit a SEM specialist to manage SEM campaign within the Gulf Cooperation Council (GCC) region for international investment firm. This is an exciting opportunity to be a part of a fast moving and dynamic team and to work with industry leaders.

Responsibilities:

• Develop, implement and execute paid search marketing campaigns across multiple search engines.
• Optimize the paid campaign from campaign, ad group, keyword and ad level to achieve target CPL and CPA.
• Work with translation agency and regional manager to ensure local campaigns are executed and optimized
• Drive strategy to grow existing SEM channels, as well as strategy for testing and growing new paid marketing channels
• Utilize various banner for AB testing, bidding strategies, and keyword management on PPC search engines.
• The person for this position will be based in Egypt office