Account Executive

Create social media content and planning.

Measure and report performance of all Social Media campaigns, and assess against goals. (ROI and KPIs)

Support strategy and execution of social media campaigns for the agency and clients.

Available to attend events we sponsor on a monthly basis (usually no more than 1-2) on behalf of CultArk outside of standard hours.

Continue to refine and define our social media marketing process.

Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.

Analyse and report social media actions on a monthly basis for successes and new opportunities.

Monitor sites for customer service opportunities and initiate conversations on behalf of the client.

Act as key contact between CultArk and the client.

Generate agile content to capitalize on trending online topics.

Create timely and engaging content optimized for platform used and intended audience.

Translate brand/client’s strategies into brand plans, brand positioning and go-to-market strategies.

Take brand/client’s ownership and provide the vision, mission, goals and strategies to match up to.

Ongoing monitoring of content performance and optimization for better results.

Work closely with the client and recommend ideas to improve engagement and traffic.

Manage the content calendar approval process.