Media Buying Expert

The Media Buying Expert is mainly responsible for exploring opportunities and facilitating campaigns through all available marketing channels (e.g. PPC, Search, display and social media) with particular emphasis on innovative initiatives, and working closely with the client services team to communicate campaign strategy, progress and results.

Responsibilities :

• Execute and optimize all Social advertising campaigns on Facebook, Instagram, Twitter, LinkedIn, Snapchat
• Execute and optimize all Google advertising campaigns on Google Search, Display, YouTube, App Installs
• Formulating campaign strategy, researching keywords & potential marketing channels, analyzing competitors, and testing
• Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs
• Project managing all of the activity and processes required to proficiently run campaigns
• Producing client-facing reports, studies and presentations to Viola brand standards
• Test different features/tools for Search / Social Media
• Stay up to date with the latest products and innovation in the search advertising landscape
• Recognizes and acts on inconsistencies in data or results
• Extensive knowledge on following Mobile and App marketing, SEM, Social Media Advertising, Display, Affiliates, Retargeting, App integration, Firebase