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Job Description
- Develops, plans, and executes paid digital marketing, strategies and initiatives, including SEM, paid social media, search and display advertising campaigns.
- Oversee the spend and budgeting process, including monthly forecasting and reporting on spend and ROIs.
- Manages the digital marketing and social media team to make sure that implementation is done according to the developed digital strategy.
- Develops a website traffic plan and create goals and benchmarks to meet.
- Generates monthly reports on the marketing campaign’s performance.
- Optimizes website and social media channels for SEO as well as usability.
- Manages art and copywriting activities.
Job Requirements
- 6+ years of related digital marketing experience.
- Solid understanding of paid media landscape.
- Capacity to manage multiple projects simultaneously.
- Google Analytics, Google AdWords and SEO certified.