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Job Description
- Coordinate and manage the execution of email campaigns and scheduling via email and automation platforms, member acquisitions, and other programs as assigned.
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment and continually evaluating these areas for improvements in partnership with department management.
- Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM), and Data Warehouse, and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate email campaign metrics and distribute campaign performance to the marketing team.
- Responsible for administering and coordinating facets of email programs, including maintenance of member and prospect databases, content, and creativity.
- Work with the Deputy of Marketing and of Analytics & Digital Marketing to determine the best interactive tools for various audiences, campaigns, and events and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed through digital channels.
- Responsible for development and updating the websites conforming to SEO trends
- Responsible for managing the SMS Campaigns whether bulk or location based
- Responsible for implementing the admission and recruitment follow-up plans on our CRM
- Responsible for going live in events when needed
- Responsible for event registration management
- Responsible for sending out newsletters in a timely manner Coordinate and manage the execution of email campaigns and scheduling via email and automation platforms, member acquisitions, and other programs as assigned.
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment and continually evaluating these areas for improvements in partnership with department management.
- Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM), and Data Warehouse, and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate email campaign metrics and distribute campaign performance to the marketing team.
- Responsible for administering and coordinating facets of email programs, including maintenance of member and prospect databases, content, and creativity.
- Work with the Deputy of Marketing and of Analytics & Digital Marketing to determine the best interactive tools for various audiences, campaigns, and events and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed through digital channels.
- Responsible for development and updating the websites conforming to SEO trends
- Responsible for managing the SMS Campaigns whether bulk or location based
- Responsible for implementing the admission and recruitment follow-up plans on our CRM
- Responsible for going live in events when needed
- Responsible for event registration management
- Responsible for sending out newsletters in a timely manner
Job Requirements
Job Requirements
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad-serving tools
