Digital Marketing Specialist - Google AdWords

Cord Digital - Mohandessin, Giza

11
Applicants for
1 open position
4
Seen
Experience Needed:
2 to 4 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential, Bonus according to performance
Vacancies:
1 open position
About the Job
  • We are looking for a PPC (Pay Per Click) specialist to run PPC campaigns and monitor paid search budgets.
  • In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
  • Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
  • The accepted candidate will sign a contract with governmental and private insurance

Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Google Display , Youtube Ads)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Job Requirements
  • Proven experience as a PPC specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Proficiency with multiple platforms (e.g. AdWords, Google Display , Youtube and others)
  • Working knowledge of analytics tools (Google Analytics, Keyword planner , SEO Tools,Tableau, WebTrends ,etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
About this Company

CORD Digital is a Business Services Company Ltd, with a slogan of Communicate & Globalize.divided into 2 parts
Communicate includes Digital Marketing, Multimedia, Graphic Designs, Web solutions.
Globalize includes Outsourcing & Franchising.

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