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Job Description
- Establishes marketing goals based on past performance and market forecasts
- Researches and analyses market trends, demographics, pricing schedules, competitor and other relevant information to form marketing strategies
- Plan marketing and branding objectives.
- Expand product (units) solutions and offerings.
- Prepare marketing strategies alongside other company executives and staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Design print ads and publications.
- Ensure brand messages are consistent.
- Engage consumers on social media.
- Lead all areas of content generation and production across all media platforms.
- Drive overall CRM and direct marketing.
- Engage other organizations within the community.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
- Establishes marketing goals based on past performance and market forecasts
- Oversees current offerings and comes up with initiatives for new products or services
- Works with marketing staff to develop detailed marketing plans for all media channels
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Job Requirements
- Business or marketing-related degree or equivalent professional qualification
- A minimum of 4- 5 years of managerial professional experience as Marketing Manager
- MBA holder is preferred
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Digital marketing skills
- Experience with relevant software applications
- Excellent managerial & personal skills