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Job Description
- Develop ICON corporate identity and maintain it by unifying the branding and positioning of the company image across all departments to ensure the internal & external projection of the company’s value proposition.
- Conduct research exercises to gather competition data and keeps an updated database of the market information. Assess competition data and use it to identify areas for improvement, incorporating the required changed for ICON marketing programs.
- Conduct marketing surveys and research on current and new product concepts.
- Plan ahead according to the communication plan the desired conferences, conventions and exhibitions internally and externally related to the company’s line of business to attend and prepare all marketing material needed during these events. (i.e. booth, flyers, banners etc.)
- Prepare in cooperation with the Sales force, the marketing programs and plans (i.e. seminars, conferences, exhibitions, events etc.) including; the design and supervision of production of communication material, ensuring adherence to company’s corporate identity.
- Contact and select advertising and research agencies, provide them with the needed briefs and follows up their work, ensuring delivery according to technical requirements and deadlines.
- Present the marketing results to the direct line on quarterly basis, outlining, achievements versus plan and challenges and suggestions for improvements.
- Coordinate and liaise with print and media houses to print company material.
- Develop and continuously update ICON presentations that help the sales force in their selling approach with new customers.
Job Requirements
- High Education Level & Marketing certificate.
- Experience in Marketing 5 years.
- Experience in Construction and manufacturing companies is a must.
- Experience in market researches & studies.
- Experience in dealing with advertising and printing agencies.
- Fluent in English.
- Greater Cairo resident.
- Female is preferred.
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