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Job Description
- Oversee the end-to-end process for all email campaigns including campaign builds, segmentation, documentation, and post-campaign reporting
- Own the audience development growth strategy. Design, launch and optimize campaigns across multiple online channels (social, display, search) to meet financial and KPI objectives.
- Collaborate with key stakeholders to identify key gaps in current processes and systems, and optimize workflows for marketing and sales productivity
- Scaling and Automating the growth processes.
- Identifying, implementing, testing and measuring new growth tactics and marketing channels.
- Identify industry trends and insights that will help refine our marketing approach, conducting and presenting competitive analyses and market research as needed.
- Establishing processes and systems to ensure experimentation and measurement can be done in a scalable and repeatable model.
- Manage, measure and optimize our paid and organic marketing programs.
- Create, test, and improve advertising campaigns on Google, LinkedIn, Facebook and other platforms.
- Driving traffic to our website and landing pages.
- Develop and grow our social media presence.
- Control and optimize all relevant digital marketing KPIs.
Job Requirements
- You'll have a real interest in growth hacking principles
- 3 years + in Performance Digital Marketing
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising email marketing and content marketing.
- Working with the AARRR Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- You are the data geek, the experimenter, the creative mind, connecter, has great knowledge of growth hacking and all tools which are needed to get in touch with new traveler.
- Strong analytical skills: You have strong analytical skills and experience with data analysis and reporting.
- A/B Testing experience: You love to (A/B) test, know how your target audience moves, and how you can trigger and capture their attention.
- Results-oriented: You are relentless in the pursuit of growth, and have a bead on the progress towards winning new business.
- Curious, Creative and Think on your feet: You have an experimentation mindset and the desire to learn from data quickly. Many experiments you run will never have been tried before.
- Strong team player, strong collaboration skills
- Excellent prioritization skills
- Being performance and results-oriented
- Must be resourceful and have initiative to resolve problems
- Editing and copywriting skills
- Eager to learn.
- Proficiency in Microsoft Excel (pivot tables, vlookup, macros)
- E-Commerce experience
- Travel industry experience is a plus.
