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Job Description
- Deploy successful marketing campaigns and own their implementation from idealization to execution.
- Planning Web, SEO/SEM, email, social media and display advertising campaigns.
- Maintaining our social media presence.
- Measuring and reporting on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
Job Requirements
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Up-to-date with the latest trends and best practices in online marketing and measurement.
