A Marketing Executive is responsible for developing, coordinating, and executing marketing strategies to promote a company’s products, services, or brand. Their role often includes a mix of strategic planning, creative development, and analytical work to help a business grow its customer base and market presence.

Analyze market trends, competitor activities, and consumer behavior to identify opportunities and threats.
Managing current products and develop new products packeging Ensure consistent brand messaging and positioning across all marketing channels.
Manage allocated marketing budgets, ensuring cost-effective strategies are used.
Participate and work with the R&D team, to develop and create new products, and to align marketing efforts with overall business goals.
Plan and implement marketing campaigns across various channels, including digital platforms (social media, email, SEO), print media, and traditional outlets like TV or radio.
Collaborate with outsourced specialists to develop compelling content, including advertisements, articles, and videos, tailored to engage and resonate with the target audience aligned with the brand’s objectives.
Track the success of marketing campaigns through KPIs such as ROI, conversion rates, and customer engagement.
Engage with customers through direct marketing, events, promotions, and feedback loops to strengthen relationships and loyalty (when requested)

OLIS Holding

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