Sales and Marketing Executive

Essential Duties and Responsibilities:

• Execute marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
• Plan, organize, and execute marketing and sales programs.
• Act as the point persons for outside, inside and partner sales teams.
• Track market and company sales performance.
• Gather and report customer intelligence to sales teams.
• Develop marketing plans.
• Manage vendor contracts.
• Supervise marketing assistants and other employees
• Attend trade shows and events to market product.
• Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
• Keep abreast of industry trends, competition, and new opportunities.
• Develop understanding of product line and value chain.