Social Media Coordinator

Job Brief

A social media coordinator is a professional responsible for working with sales and marketing professionals to create successful social media campaigns. They communicate daily on content creations and oversee campaign schedules. Key performance indicators are used to determine success or failure.

Job Description

• ● Research audience preferences and discover current trends
• ● Create engaging text, image and video content
• ● Design posts to sustain readers’ curiosity and create buzz around new products
• ● Measure web traffic and monitor SEO
• ● Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• ● Train co-workers to use social media in a cohesive and beneficial way
• ● Facilitate online conversations with customers and respond to queries
• ● Report on online reviews and feedback from customers and fans
• ● Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• ● Oversee social media accounts’ layout
• ● Suggest new ways to attract prospective customers, like promotions and competitions

Job Requirements

• ● Proven work experience as a Social media coordinator
• ● Expertise in multiple social media platforms
• ● In-depth knowledge of SEO, keyword research and Google Analytics
• ● Ability to deliver creative content (text, image and video)
• ● Familiarity with online marketing strategies and marketing channels
• ● Ability to gasp future trends in digital technologies and act proactively
• ● Excellent communication skills
• ● Multitasking and analytical skills
• ● BS degree in Marketing, New media or relevant field