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SEO Analyst

Job Brief

This job description template for SEO Analysts will help you attract qualified candidates to your Marketing department. You can modify, add or remove job duties according to your requirements.

Job Description

  • Conduct keyword research using various tools (like Keyword Planner and Moz)
  • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
  • Track important SEO metrics including organic traffic, conversion rates and time spent on page
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Report on performance metrics comparing them to our SEO goals and benchmarking data
  • Optimize pages for mobile
  • Implement link building strategies and manage backlinks to build online authority
  • Monitor paid search campaigns
  • Follow SEO trends and stay up-to-date with new tools and practices

Job Requirements

  • Work experience as an SEO Analyst or similar digital marketing role
  • Expertise in Google Analytics
  • Familiarity with keyword research and management tools
  • Experience with email campaigns and paid advertising
  • Understanding of ranking factors and search engine optimization practices
  • Strong analytical skills
  • BSc in Marketing or relevant diploma

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