Senior Copywriter

Job Brief

This job description template for Senior Copywriter is a great way to advertise your Marketing Department’s open positions.

Job Description

• ● Research industry-related topics and identify gaps in our content
• ● Write original copy for ads and social networks
• ● Prepare and publish articles that describe our company and products
• ● Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
• ● Use SEO practices to optimize articles and increase visibility
• ● Liaise with Designers to enrich text with visual aids, like images and charts
• ● Shape language and tone used in sales emails, banners and brochures
• ● Create and oversee reports on content (e.g. weekly or monthly)
• ● Interview clients, industry experts and internal teams
• ● Monitor metrics related to our content, like web traffic and conversion rates
• ● Ensure all content is up-to-date

Job Requirements

• ● Proven work experience as a Senior Copywriter, Product Copywriter or similar role
• ● Portfolio of published articles
• ● Excellent writing and editing skills, with a keen eye for detail
• ● Hands-on experience with Content Management Systems (e.g. WordPress)
• ● An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• ● Solid time-management skills
• ● Basic keyword search knowledge
• ● BSc in Marketing, Communications, Journalism or relevant field