Product Copywriter

Job Brief

To advertise your job openings, you can post this Product Copywriter job description template on job boards or careers pages.

Job Description

• ● Write clear and compelling copy to describe products
• ● Create advertising texts for brochures and banners
• ● Work with designers on landing pages for new product features
• ● Craft sales pitch emails to pique potential candidates’ attention
• ● Ensure all content we produce is true to the product and consistent with our brand
• ● Collaborate with designers to create appealing graphics that complement text
• ● Conduct competitive research to identify our strong and weak points
• ● Promote product copy online (e.g. on social networks)
• ● Apply SEO principles to maximize reach to our target audience
• ● Update product descriptions as needed (both on our websites and other online resources)

Job Requirements

• ● Proven work experience as a Product Copywriter, Copywriter or similar role
• ● Portfolio of published articles
• ● Excellent writing and proofreading skills
• ● Hands-on experience with Content Management Systems (e.g. WordPress)
• ● Familiarity with online marketing campaigns
• ● Basic keyword search knowledge
• ● Time-management abilities
• ● BSc in Marketing or relevant field