PR Executive

Job Brief

This PR Executive job description template can be used to post on job boards and careers pages. It is easy to modify for your company.

Job Description

• ● Devise creative public relations strategies that fit company profile
• ● Develop effective PR plans using appropriate strategies and tactics
• ● Organize and coordinate PR activities
• ● Use a variety of channels (TV, press, internet etc.) to maximize company exposure
• ● Liaise with marketing professionals to ensure consistency in promoting corporate image
• ● Arrange for interviews or public speaking events and construct press releases
• ● Advise company on handling sensitive public issues to preserve reputation
• ● Assess opportunities for sponsorships and other partnerships and manage relations
• ● Analyze results of PR campaigns or efforts and prepare reports

Job Requirements

• ● Proven experience as public relations executive or similar role
• ● Proven experience in coordinating and managing effective PR campaigns through various channels
• ● Solid knowledge of social media (blogs, Facebook, Twitter, etc.)
• ● Excellent communication and presentation skills; comfortable as a public speaker
• ● Ability to build strong relationships with key people or organizations
• ● A creative mind partnered with the ability to find the best practical solutions
• ● BSc/BA in PR, marketing or similar field