Media Buyer

Job Brief

This Media Buyer job description template can be used to post to job boards and careers pages online. It is easy to modify for your company.

Job Description

• ● Help identify target audiences and plan media campaigns
• ● Compare and negotiate rates, ad space and airtime
• ● Optimize plans and budgets according to the best media mix
• ● Prepare schedules and adjust when needed
• ● Experiment with new platforms and channels
• ● Ensure ads are creative and displayed appropriately
• ● Monitor costs and return on investment (ROI)
• ● Report to clients and build long-term relationships

Job Requirements

• ● Proven experience as Media Buyer or similar role; experience in digital media is preferred
• ● Familiarity with media-buying, planning and research
• ● Interest in following advertising and media trends
• ● Working knowledge of media analytics software (e.g. comScore)
• ● Excellent communication and negotiation skills
• ● Organizational and multitasking abilities
• ● Attention to detail
• ● Critical thinking skills
• ● BSc/BA in Marketing, Advertising or related field