Marketing Specialist

Job Brief

A Marketing Specialist is a person who keeps an eye on marketing trends. They work with companies to develop advertising campaigns and pricing strategies that are based on customer data.

Job Description

• ● Conduct market research to find answers about consumer requirements, habits and trends
• ● Brainstorm and develop ideas for creative marketing campaigns
• ● Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• ● Liaise with external vendors to execute promotional events and campaigns
• ● Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• ● Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• ● Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• ● Undertake individual tasks of a marketing plan as assigned

Job Requirements

• ● Proven experience as marketing specialist or similar role
• ● Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• ● Demonstrable experience in marketing data analytics and tools
• ● Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• ● Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• ● Well-organized and detail oriented
• ● Exceptional communication and writing skills
• ● Commercial awareness partnered with a creative mind
• ● BSc/BA in marketing, communications or equivalent