Marketing Executive

Job Brief

This Marketing Executive job description template can be used to post on job boards and careers pages. It is easy to modify for your company.

Job Description

• ● Conceive and develop efficient and intuitive marketing strategies
• ● Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• ● Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• ● Initiate and control surveys to assess customer requirements and dedication
• ● Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• ● Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• ● Monitor progress of campaigns using various metrics and submit reports of performance
• ● Collaborate with managers in preparing budgets and monitoring expenses

Job Requirements

• ● Proven experience as marketing executive or similar role
• ● Good understanding of market research techniques, data analysis and statistics methods
• ● Thorough knowledge of strategic planning principles and marketing best practices
• ● Proficient in MS Office and marketing software (e.g. CRM)
• ● Familiarity with social media and web analytics (e.g. WebTrends)
• ● Excellent communication and people skills
• ● Strong organizational and time-management abilities
• ● Creativity and commercial awareness
• ● BSc/BA in marketing, business administration or relevant discipline