Marketing Director

Job Brief

A marketing director is a professional responsible for managing all aspects of the production and execution of any campaign. They are responsible for leading and strategizing their team, as well as analyzing and managing clients and colleagues.

Job Description

• ● Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• ● Supervise the department and provide guidance and feedback to other marketing professionals
• ● Produce ideas for promotional events or activities and organize them efficiently
• ● Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• ● Monitor progress and submit performance reports
• ● Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
• ● Conduct general market research to keep abreast of trends and competitor’s marketing movements
• ● Control budgets and allocate resources amongst projects
• ● Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Job Requirements

• ● Proven experience as Marketing Director
• ● Excellent leadership and organizing skills
• ● Analytical and creative thinking
• ● Exquisite communication and interpersonal skills
• ● Up to speed with current and online marketing techniques and best practices
• ● Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
• ● Customer-oriented approach with aptitude
• ● Professional chartered marketer (CIM) is a plus
• ● BSc/BA in business administration, marketing and communications or relevant field