Job Brief
A Marketing Coordinator is an individual who ensures that everything, from campaigns and events to research, gets done on schedule. They are responsible for supporting a department’s initiatives, often handling logistics and working with strategic partners.
Job Description
- ● Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
- ● Design and implement successful marketing campaigns
- ● Set up tracking systems for online marketing activities
- ● Track progress with Marketing Managers and/or Marketing Specialists
- ● Identify and analyze competitors
- ● Prepare reports by collecting and analyzing sales data
- ● Collaborate with the design department to produce promotional materials
- ● Craft clear product marketing copy
- ● Organize promotional activities for new products/services
- ● Prepare (monthly, quarterly and annual) forecasts
Job Requirements
- ● Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
- ● Knowledge of traditional and digital marketing tools
- ● Experience with research methods using data analytics software
- ● Expertise with SEO/SEM campaigns
- ● Solid computer skills, including MS Office, web analytics and Google Adwords
- ● Familiarity with Customer Relationship Management and Content Management System software
- ● Excellent communication and presentation skills
- ● BSc degree in Marketing or relevant field